Friday, February 5, 2010

Meet the Mom: Phyllis Rabinowitz


We love a motivated mom.  When Phyllis Rabinowitz suffered a tragic loss of her child she took action to prevent the same devastation from hitting another family. She co-founded the R Baby Foundation. R Baby Foundation is dedicated to ensuring that newborn babies, primarily those in the first month of life suffering from viral infections and other infectious diseases, receive the highest quality of care and service through supporting education, research, treatment, training and life-saving equipment. As Co-president of R Baby Foundation, Phyllis brings innovation and strategic thinking to the foundation through her seven years of experience as a consumer products marketing leader.

We picked Phyllis to highlight because she is all about getting moms active--both behind important causes and physically. For instance, R Baby holds an annual run/walk to raise funds on Mother's Day. Last year the NYC event raised over $650,000 and got thousands of moms out to the park for a 5K jaunt.

What one word best describes your current state of mind? Excited

What term or phrase do you most overuse? 'To be honest....'

What is the best advice you would give a new mom? Please keep perspective on what is
important....don't get frazzled over the little things.....also enjoy the small moments since they are priceless. My favorite moments these days are watching my two sons hug or have a dance party in our living room.

What items do you think that new moms can't do without?
-Gas drops for new moms
-Portable toys/crayons for meals out
-Non-skid socks
-Blackberry games when out with older kids

What do you do in your precious down time to recharge your batteries? Nothing recharges like a 15 minute nap!!

What are you currently reading? I just found out I am having my 3rd I bought the book 'how to raise a gentleman'!!

Any New Year's Resolutions? My husband and I have a fun tradition where we make up New Year's resolutions for the other person. I felt bad since after I told him his, he didn't have one yet for me (not that I don't need it--just think he was being nice to the pregnant wife :) I'm still waiting for mine!

Why did you decide on a Run/Walk to help raise awareness for the R Baby Foundation?  Three reasons: 
1.) It's a fun day for the whole family to do something together for a charity that focuses on keeping families together.
2.) We hope to touch and reach as many people as we can in NYC so there is something for everyone that day...a run, a walk, kids races, a family festival with live entertainment, nike and appleseeds activities, giveaways and so much more.
3.) It's free to come to festival and the run/walk is around $30, so we feel we can raise more awareness getting more people engaged vs an expensive plate dinner in this economy. We are looking forward to more than 10,000 people attending the Run/Walk this year!

We hear you are expecting? What are some of your pregnancy must-haves?
Splendid can wear after pregnancy too,  BellaBand beacuse it rounds out any lumpy jean and Dusters (those open shirts that go over any tight tee).

Follow me on Twitter here: @rbabyfoundation

Current projects that have you engaged and excited: The R Baby Foundation sponsored POISE program that stands for Patient Outcome In Simulation Education. We funded this project with one of our many grants that focus on improving pediatric emergency care. The POISE program allows new doctors to practice their skills on a baby mannequin that responds like a real live baby before trying new procedures on a real baby for their first time when mistakes happen.

Its already proven successful and now we have 10 hospitals participating to train many new doctors and prove that this type of training should be mandatory since it is so effective. Simulation training is prevalent in adult healthcare and other industries (imagine letting a pilot fly your plane for the first time without practicing first!) R Baby Foundation is hoping to bring it in a big way to infant healthcare. To read about this or any of our other grants visit

This yearPhyllis Rabinowitz and a few top mompreneurs of New York will honor the work of R Baby Foundation at round-table conversation. The theme is Passions, Priorities and Community. Join her on Friday, March 5, 2010. For more details on the event click here.

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